Jimmy Donaldson (MrBeast)

Founder of Beast Industries^{Source [11]}^{Source [2]}

YouTubeCreator economyConsumer packaged goodsEntertainmentPhilanthropy

Unclaimed profileLast verified Oct 2, 2026

About

Jimmy Donaldson, known online as MrBeast, is a YouTube creator and the founder of Beast Industries, the Greenville, North Carolina company that holds his media and consumer businesses. He started his channel in 2012 under the name MrBeast6000 and had his first widely viewed video in January 2017.^{Source [3]}^{Source [2]}

His main YouTube channel became the most subscribed on the platform in June 2024, and on June 12, 2026 he became the first creator to reach 500 million subscribers; the channel page showed 519 million subscribers on 2026-10-02. He also created and hosts Beast Games, a competition series on Prime Video that premiered in December 2024 and became the service's most watched unscripted series.^{Source [3]}^{Source [4]}^{Source [5]}^{Source [6]}

Beyond media, he launched the chocolate brand Feastables in January 2022, co-founded the lunch kit brand Lunchly with KSI and Logan Paul in September 2024, and is a co-founder of the creator analytics tool Viewstats. Beast Industries acquired the teen banking app Step in February 2026 and received a $200 million equity investment from Bitmine Immersion Technologies announced in January 2026.^{Source [7]}^{Source [8]}^{Source [9]}^{Source [10]}^{Source [11]}

Jeff Housenbold, a former Shutterfly CEO, has run Beast Industries as CEO since September 2024, while Donaldson remains its founder and lead creator. TIME reported in 2026 that the company employed about 750 people, was valued at more than $5 billion and expected to turn profitable in 2026.^{Source [2]}

He also founded Beast Philanthropy, a 501(c)(3) nonprofit that directs its YouTube channel revenue to charitable programs, including a food pantry in Greenville, North Carolina.^{Source [12]}^{Source [11]}

Watch

MrBeast: If You Want To Be Liked, Don't Help People & I Lost Tens Of Millions On Beast Games! by The Diary Of A CEO on YouTube

Career

MrBeast Burger

2020

Feastables

2022

Lunchly

2024

1 company has no public dates yet, so it is listed below but not charted.

Company	Years	Role	Status
Lunchly Launched the lunch kit brand with KSI and Logan Paul in September 2024.^{Source [8]}^{Source [13]} Launched Lunchly on September 16, 2024 with KSI and Logan Paul as a lunch kit that bundles Prime drinks and Feastables chocolate.^{Source [13]}^{Source [8]} Lunchly became available in Target stores nationwide in January 2025.^{Source [14]} Beast Industries holds a stake in Lunchly, according to Fortune.^{Source [15]} Suggest a correction to Lunchly	2024	Co-founder^{Source [8]}^{Source [13]}	Active
Feastables Launched Feastables in January 2022; Beast Industries is its majority owner.^{Source [7]}^{Source [15]} Launched the brand on January 29, 2022 with the MrBeast Bar in three flavors, sold online, on Walmart.com and through Gopuff.^{Source [7]} Feastables reached Walmart stores nationwide in September 2022.^{Source [17]} Sales grew from $33 million in 2022 to $96 million in 2023 and $251 million in 2024, according to company documents reported by Bloomberg; Fortune reported 2024 profit of more than $20 million.^{Source [18]}^{Source [15]} Suggest a correction to Feastables	2022	Founder^{Source [7]}^{Source [16]}	Active
MrBeast Burger Launched the virtual restaurant brand with Virtual Dining Concepts in December 2020. In 2023 his company Beast Investments and Virtual Dining Concepts sued each other in New York; the claims were allowed to proceed to trial in January 2026.^{Source [19]}^{Source [20]}^{Source [21]} Launched the brand with Virtual Dining Concepts in December 2020; it opened about 1,000 virtual locations in 2021 and about 700 more in 2022.^{Source [20]}^{Source [19]} In July 2023 his company Beast Investments sued Virtual Dining Concepts for breach of contract, and VDC countersued on August 7, 2023 in New York County Supreme Court.^{Source [19]}^{Source [20]}^{Source [21]} On January 29, 2026 Judge Jennifer Schecter allowed both sides' claims to proceed to trial.^{Source [21]} Suggest a correction to MrBeast Burger	2020	Brand partner (through Beast Investments)^{Source [19]}^{Source [20]}	Active
Beast Industries Founded and leads the holding company behind his media and consumer businesses; Jeff Housenbold has been CEO since September 2024.^{Source [11]}^{Source [2]} Hired Jeff Housenbold as CEO in September 2024.^{Source [2]} Raised a $300 million Series C led by Alpha Wave at a valuation of about $5 billion.^{Source [15]} Created and hosts Beast Games, produced with Amazon MGM Studios; Amazon renewed it for two more seasons in May 2025.^{Source [6]} Beast Industries acquired the teen banking app Step in February 2026.^{Source [10]} Suggest a correction to Beast Industries	now	Founder^{Source [11]}^{Source [2]}	Active

Milestones

2026-06Became the first YouTube creator to reach 500 million subscribers.^{Source [4]}
2026-04Beast Industries named to the TIME100 Most Influential Companies list.^{Source [2]}
2026-02Beast Industries acquired the teen banking app Step.^{Source [10]}
2026-01Bitmine Immersion Technologies announced a $200 million equity investment in Beast Industries.^{Source [11]}
2025-05Amazon renewed Beast Games for seasons two and three after it reached 50 million viewers in 25 days.^{Source [6]}
2024-12Beast Games premiered on Prime Video.^{Source [6]}
2024-09Launched Lunchly with KSI and Logan Paul; Jeff Housenbold became CEO of Beast Industries the same month.^{Source [13]}^{Source [8]}^{Source [2]}
2024-06His channel became the most subscribed on YouTube.^{Source [3]}
2023-08Virtual Dining Concepts countersued him over MrBeast Burger after Beast Investments sued it in July 2023.^{Source [20]}^{Source [19]}
2023-04Named to the TIME100 list of the most influential people of 2023.^{Source [22]}
2022-01Launched Feastables with the MrBeast Bar.^{Source [7]}
2020-12Launched MrBeast Burger with Virtual Dining Concepts.^{Source [20]}
2017-01Posted his first widely viewed video, counting to 100,000.^{Source [3]}
2012Started his YouTube channel as MrBeast6000.^{Source [3]}

Boards, investments and other roles

Organization	Role	Years
Beast Games (Prime Video)Media	Creator, host and executive producer^{Source [6]}	2024 to now
ViewstatsOther	Co-founder^{Source [9]}
Beast PhilanthropyNonprofit	Founder^{Source [12]}
MrBeast YouTube channelMedia	Creator^{Source [3]}^{Source [5]}	2012 to now

Education

East Carolina University, No degree (left after about two weeks)^{Source [3]}
Greenville Christian Academy, High school diploma 2016^{Source [3]}

Honors

TIME100 Most Influential People 2023^{Source [22]}
Forbes Top Creators, No. 1 2026^{Source [1]}

Links

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Sources

MrBeast (Forbes Top Creators profile), Forbes. Accessed Oct 2, 2026.
Taming MrBeast: 2026 TIME100 Most Influential Companies, TIME, 2026-04-30. Accessed Oct 2, 2026.
MrBeast: Biography, YouTube Star, Entrepreneur, Jimmy Donaldson, Biography.com, 2026-07-22. Accessed Oct 2, 2026.
MrBeast Hits 500 Million Subscribers on YouTube, TheWrap, 2026-06-12. Accessed Oct 2, 2026.
MrBeast (YouTube channel page, 519M subscribers as shown 2026-10-02), YouTube. Accessed Oct 2, 2026.
'Beast Games' renewed for two more seasons after record-breaking Prime Video debut, Amazon, 2025-05-12. Accessed Oct 2, 2026.
MrBeast Launches Better-For-You Snacking Brand Feastables, Feastables (PR Newswire), 2022-01-29. Accessed Oct 2, 2026.
MrBeast, KSI & Logan Paul Launch 'Healthy' Lunchly Meal Boxes, Yahoo Lifestyle. Accessed Oct 2, 2026.
Viewstats, Viewstats. Accessed Oct 2, 2026.
MrBeast acquires youth-focused fintech Step, Banking Dive, 2026-02-11. Accessed Oct 2, 2026.
Bitmine Immersion Technologies (BMNR) Announces $200 Million Investment in Beast Industries, Bitmine Immersion Technologies (PR Newswire), 2026-01-15. Accessed Oct 2, 2026.
Beast Philanthropy, Beast Philanthropy. Accessed Oct 2, 2026.
Lunchly, Wikipedia. Accessed Oct 2, 2026.
YouTube stars MrBeast, Logan Paul, KSI respond to Lunchly mold claims, Boston 25 News (via Yahoo), 2025-02-24. Accessed Oct 2, 2026.
YouTube's biggest star MrBeast makes more money from chocolate than videos, Fortune, 2025-03-11. Accessed Oct 2, 2026.
Feastables, Wikipedia. Accessed Sep 28, 2026.
MrBeast's Feastables launches in Walmart alongside new product, Dexerto, 2022-09-16. Accessed Oct 2, 2026.
YouTuber MrBeast Makes More Money From This 'Sweet' Side Hustle Than From His Videos, Entrepreneur, 2025-03-11. Accessed Oct 2, 2026.
MrBeast sues Virtual Dining Concepts, aims to kill his virtual brand, Restaurant Dive, 2023-08-02. Accessed Oct 2, 2026.
YouTuber Mr Beast sued by Mr Beast Burger food delivery service partner, NBC News, 2023-08-07. Accessed Oct 2, 2026.
Judge urges MrBeast to avoid a trial over his burger business and keep his 'dirty laundry' private, Business Insider (via Yahoo), 2026-01-29. Accessed Oct 2, 2026.
Despite criticism, MrBeast is named one of the most influential people by Time magazine, Deseret News, 2023-04-14. Accessed Oct 2, 2026.

History

Sep 28, 2026: Profile created from public sources (Founded editors)
Oct 2, 2026: Enriched profile (about, education, other roles, highlights, milestones, awards, links) from public sources (Founded editors)

Compiled by Founded editors from the cited public sources. Editorial policy / Request removal