Beast Industries

Holding company for MrBeast's media, consumer products and other businesses.

Creator economyMediaConsumer packaged goodsHolding companyFintech

Active^{Source [1]}^{Source [2]}Last verified Oct 2, 2026

About Beast Industries

Beast Industries is the private holding company of Jimmy Donaldson (MrBeast), based on a campus in Greenville, North Carolina. It describes itself as an entertainment, consumer products and consumer packaged goods company, and its businesses include the MrBeast YouTube channels, the Prime Video series Beast Games, the chocolate brand Feastables and the teen banking app Step.^{Source [2]}^{Source [1]}^{Source [6]}

It makes money from video content and from consumer products. Documents reported by Bloomberg showed 2024 sales of $251 million at Feastables and $246 million in the media business; Fortune reported that the media business lost about $80 million in 2024 while Feastables earned more than $20 million, leaving the company with a loss of about $60 million.^{Source [5]}^{Source [4]}

Jeff Housenbold, former CEO of Shutterfly, has been CEO since September 2024. TIME reported in April 2026 that the company had about 750 employees, a valuation above $5 billion, losses of $500 million over the previous five years, and an expectation of turning profitable in 2026.^{Source [2]}

Recent moves include a $200 million equity investment from Bitmine Immersion Technologies announced in January 2026, the February 2026 acquisition of Step, a Beast Land theme park pop-up in Saudi Arabia in November 2025, and projects in development such as a MrBeast-branded phone plan. The beastindustries.com domain showed only a Launching Soon page on 2026-10-02.^{Source [1]}^{Source [6]}^{Source [2]}^{Source [7]}

What happened

Founded and led by Jimmy Donaldson (MrBeast), with Jeff Housenbold as CEO since September 2024. Its businesses include the MrBeast channels, Feastables, Beast Games and Beast Philanthropy; it raised a Series C led by Alpha Wave at a valuation of about $5 billion, received a $200 million equity investment from Bitmine announced January 15, 2026, and acquired the fintech app Step in February 2026.^{Source [2]}^{Source [1]}^{Source [4]}^{Source [6]}

Timeline

2026-06The main MrBeast channel became the first creator channel to reach 500 million YouTube subscribers.^{Source [8]}
2026-04Named to the TIME100 Most Influential Companies list.^{Source [2]}
2026-02Acquired the teen banking app Step.^{Source [6]}
2026-01Bitmine Immersion Technologies announced a $200 million equity investment.^{Source [1]}
2025-11Held a Beast Land theme park pop-up in Saudi Arabia.^{Source [2]}
2025-10Hired Corie Henson as president of Beast Industry Studios.^{Source [2]}
2025-05Amazon renewed Beast Games for seasons two and three.^{Source [9]}
2024-12Beast Games premiered on Prime Video.^{Source [9]}
2024-09Jeff Housenbold became CEO.^{Source [2]}
2024Raised a $300 million Series C led by Alpha Wave at a valuation of about $5 billion.^{Source [4]}^{Source [5]}

Products and brands

MrBeast YouTube channels: Video channels led by the main MrBeast channel, which showed 519 million subscribers on 2026-10-02.^{Source [2]}^{Source [10]}
Beast Games: Competition series on Prime Video, produced with Amazon MGM Studios.^{Source [9]}^{Source [2]}
Feastables: Chocolate and candy brand; Beast Industries is the majority owner.^{Source [4]}^{Source [2]}
Step: Banking and credit-building app for young people, acquired in February 2026.^{Source [6]}^{Source [2]}
Viewstats: YouTube analytics software for creators.^{Source [4]}^{Source [11]}
Lunchly: Lunch kit brand in which Beast Industries holds shares.^{Source [4]}
Beast Land: Theme park concept; held a pop-up in Saudi Arabia in November 2025.^{Source [2]}

How it makes money: Earns revenue from its video business, including YouTube channels and the Beast Games series made with Prime Video, and from sales of consumer products such as Feastables chocolate through retailers.^{Source [4]}^{Source [12]}^{Source [9]}

Leadership

Jimmy Donaldson	Founder^{Source [2]}^{Source [1]}
Jeff Housenbold	CEO^{Source [2]}	Since 2024
Corie Henson	President, Beast Industry Studios^{Source [2]}	Since 2025

Funding and financials

Valuation: More than $5 billion (April 2026)^{Source [2]}
Revenue: About $497 million combined: Feastables $251 million and media $246 million (2024)^{Source [5]}
Net loss: About $60 million (2024)^{Source [4]}

Date	Round	Amount	Investors
2026-01	Strategic equity investment^{Source [1]}	$200 million	Bitmine Immersion Technologies
2024	Series C^{Source [4]}^{Source [5]}	$300 million	Led by Alpha Wave

Notable acquisitions

Step^{Source [6]}

2026

Not disclosed

People on Founded, and where they went next

1 person on record, connected to 3 other companies.

Person	Here	Also built
Jimmy Donaldson (MrBeast)	Foundernow	Lunchly2024ActiveFeastables2022ActiveMrBeast Burger2020Active

Sources

Bitmine Immersion Technologies (BMNR) Announces $200 Million Investment in Beast Industries, Bitmine Immersion Technologies (PR Newswire), 2026-01-15. Accessed Oct 2, 2026.
Taming MrBeast: 2026 TIME100 Most Influential Companies, TIME, 2026-04-30. Accessed Oct 2, 2026.
MrBeast, Wikipedia. Accessed Sep 28, 2026.
YouTube's biggest star MrBeast makes more money from chocolate than videos, Fortune, 2025-03-11. Accessed Oct 2, 2026.
YouTuber MrBeast Makes More Money From This 'Sweet' Side Hustle Than From His Videos, Entrepreneur, 2025-03-11. Accessed Oct 2, 2026.
MrBeast acquires youth-focused fintech Step, Banking Dive, 2026-02-11. Accessed Oct 2, 2026.
Beast Industries (Launching Soon placeholder page), Beast Industries. Accessed Oct 2, 2026.
MrBeast Hits 500 Million Subscribers on YouTube, TheWrap, 2026-06-12. Accessed Oct 2, 2026.
'Beast Games' renewed for two more seasons after record-breaking Prime Video debut, Amazon, 2025-05-12. Accessed Oct 2, 2026.
MrBeast (YouTube channel page, 519M subscribers as shown 2026-10-02), YouTube. Accessed Oct 2, 2026.
Viewstats, Viewstats. Accessed Oct 2, 2026.
MrBeast, Beast Industries, philanthropy and profit, Fortune, 2025-09-26. Accessed Oct 2, 2026.

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