Lunchly

Lunchly is a packaged lunch kit brand launched on September 16, 2024 by YouTube creators KSI, Logan Paul and Jimmy Donaldson (MrBeast) as an alternative to Lunchables. The original kits paired a main item with a Prime Hydration drink and a Feastables chocolate bar.^{Source [1]Source [2]}

The range has grown from the original kits (The Pizza, Turkey Stack 'Ems and Fiesta Nachos) to include BBQ Chicken Dippers, entree-only packs and Lil Sammies crustless sandwiches. Lunchly became available in Target stores nationwide in January 2025.^{Source [3]Source [1]Source [4]}

The brand drew scrutiny after YouTuber Rosanna Pansino posted a video alleging mold in a kit; Logan Paul responded that the USDA inspects every finished lot before it leaves the facility. In August 2025 Consumer Reports said Lunchly kits contained lead at levels comparable to Lunchables, with the chocolate bar a significant contributor, and Lunchly said it abides by all legal requirements for its products.^{Source [4]Source [5]}

The website is operated by Lunchly LLC, and Beast Industries is a shareholder, according to Fortune.^{Source [6]Source [7]}

Launched on September 16, 2024 by KSI, Logan Paul and Jimmy Donaldson (MrBeast) as a lunch kit bundling Prime and Feastables products. The website is operated by Lunchly LLC.^{Source [1]Source [2]Source [6]}