Feastables

Chocolate and snack brand.

ChocolateConsumer packaged goodsCreator brandRetail

Active^{Source [3]}^{Source [8]}Last verified Oct 2, 2026

About Feastables

Feastables is a chocolate and snack brand founded by Jimmy Donaldson (MrBeast). It launched on January 29, 2022 with the MrBeast Bar, a chocolate bar made with four ingredients including organic cocoa, after being incubated with Night, Donaldson's management company.^{Source [1]}

The brand sells milk chocolate bars, peanut butter cups and gummies through retailers including Walmart, Target, 7-Eleven, Kroger, Sam's Club, Albertsons and Costco, and online; its website says online sales are moving to mrbeast.store. It reached Walmart stores nationwide in September 2022.^{Source [4]}^{Source [5]}

Sales grew from $33 million in 2022 to $96 million in 2023 and $251 million in 2024, according to company documents reported by Bloomberg, and Fortune reported 2024 profit of more than $20 million, making it larger than the MrBeast media business by revenue. The same documents projected $520 million in 2025 sales.^{Source [6]}^{Source [3]}

Beast Industries is the majority owner. The website is operated by Feastables Inc., and the company is based in Chicago.^{Source [3]}^{Source [7]}^{Source [2]}

What happened

Launched by Jimmy Donaldson (MrBeast) on January 29, 2022 with the MrBeast Bar, with former RXBAR president Jim Murray leading strategy. Fortune reported about $250 million in 2024 sales and said Beast Industries is its majority owner. The website is operated by Feastables Inc.^{Source [1]}^{Source [3]}^{Source [7]}

Timeline

2026-04Listed by TIME among the core businesses of Beast Industries.^{Source [8]}
2025-03Bloomberg-reported documents showed Feastables out-earning the MrBeast media business in 2024.^{Source [6]}^{Source [3]}
2024Sales reached $251 million with more than $20 million in profit.^{Source [6]}^{Source [3]}
2023Sales reached $96 million.^{Source [6]}
2022-09Rolled out to Walmart stores nationwide and added vegan cookies.^{Source [5]}
2022-01Launched the MrBeast Bar in three flavors with a sweepstakes offering a chance to compete for a chocolate factory.^{Source [1]}

Products and brands

MrBeast Bar / milk chocolate bars: Chocolate bars, first launched in Original, Almond and Quinoa Crunch flavors.^{Source [1]}^{Source [4]}
Peanut butter cups: Chocolate peanut butter cups.^{Source [4]}
Gummies: Gummy candy line.^{Source [4]}
Cookies: Vegan cookies introduced with the September 2022 Walmart rollout.^{Source [5]}

How it makes money: Sells packaged chocolate and candy wholesale to national retail chains and directly to consumers online, marketed through MrBeast's videos and promotions such as its launch sweepstakes.^{Source [4]}^{Source [1]}^{Source [3]}

Leadership

Jim Murray

Strategy lead at launch (former president of RXBAR)^{Source [1]}

Since 2022

Funding and financials

Revenue: $251 million (2024)^{Source [6]}
Profit: More than $20 million (2024)^{Source [3]}
Revenue: $96 million (2023)^{Source [6]}
Revenue: $33 million (2022)^{Source [6]}
Projected revenue: $520 million (2025 projection in company documents)^{Source [6]}

People on Founded, and where they went next

1 person on record, connected to 3 other companies.

Person	Here	Also built
Jimmy Donaldson (MrBeast)	Founder2022	Lunchly2024ActiveMrBeast Burger2020ActiveBeast IndustriesnowActive

Sources

MrBeast Launches Better-For-You Snacking Brand Feastables, Feastables (PR Newswire), 2022-01-29. Accessed Oct 2, 2026.
Feastables Chicago Office: Careers, Perks + Culture, Built In Chicago. Accessed Oct 2, 2026.
YouTube's biggest star MrBeast makes more money from chocolate than videos, Fortune, 2025-03-11. Accessed Oct 2, 2026.
Feastables homepage, Feastables. Accessed Oct 2, 2026.
MrBeast's Feastables launches in Walmart alongside new product, Dexerto, 2022-09-16. Accessed Oct 2, 2026.
YouTuber MrBeast Makes More Money From This 'Sweet' Side Hustle Than From His Videos, Entrepreneur, 2025-03-11. Accessed Oct 2, 2026.
Website Terms of Use, Feastables. Accessed Oct 2, 2026.
Taming MrBeast: 2026 TIME100 Most Influential Companies, TIME, 2026-04-30. Accessed Oct 2, 2026.

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