Founders

Josh Pigford

Founder of Baremetrics and co-founder of Maybe; serial builder of about 94 projectsSource [6]Source [9]Source [3]

SaaSBuild in publicFintechIndie productsAcquisitions

Unclaimed profileLast verified Oct 2, 2026

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About

Josh Pigford is a software founder who describes himself as a dabbler. His projects page lists 94 projects since 2003, each with how it ended: sold, shut down, inactive or active.Source [1]Source [2]Source [3]

His early projects were link directories, affiliate sites and blogs. TheAppleBlog, started in 2004, was acquired by Giga Omni Media in 2008. He then ran the survey products PopSurvey and Temper, which he sold in 2014.Source [3]Source [4]Source [5]

He is best known for Baremetrics, the subscription analytics company he founded in 2013 and sold to Xenon Partners for $4 million in November 2020.Source [6]Source [7]Source [8]

In 2021 he co-founded Maybe, a personal finance startup that raised $1.45 million through crowdfunding, shut down its first app, open-sourced its code in 2024 and pivoted to B2B in 2025 before he listed it as shut down.Source [9]Source [10]Source [11]

Since then he has launched and sold a run of small AI-era products, several for $3,500 to $25,000 each, and currently lists Knockoff, Granite, KeptWell, the toy company Super Fantastic and the builder community Initial Commit among his active projects.Source [3]Source [2]Source [1]

Career

2004 to 2008
2004 to now
2011 to 2014
2013 to 2020
2021 to 2025
2026 to now
CompanyYearsRoleStatus
Knockoff

Building Knockoff, a brand protection service for Shopify stores, which he lists as his main current project.Source [1]Source [12]

  • Launched in 2026 to find copycat listings across marketplaces and file takedowns for merchants.Source [13]Source [12]

Suggest a correction to Knockoff

2026 to nowFounderSource [12]Source [13]Active
Maybe

Co-founded the personal finance startup Maybe with Travis Woods in 2021; it raised $1.45 million via crowdfunding, shut down its first app, went open source in 2024, pivoted to B2B in 2025 and was later shut down.Source [9]Source [10]Source [11]

  • Raised $1.45 million from about 1,300 investors on Republic.Source [9]
  • Open-sourced the code of the shut-down app in January 2024; the repository later passed 54,000 GitHub stars.Source [9]Source [14]
  • Announced in July 2025 a pivot to B2B forecasting, citing about 200 paying customers and about $400,000 in the bank.Source [10]
  • Lists Maybe as shut down on his projects page.Source [11]

Suggest a correction to Maybe

2021 to 2025Co-founder and CEOSource [9]Source [11]Source [10]Shut down
Baremetrics

Founded the subscription analytics company in 2013 and sold it to Xenon Partners for $4 million in cash in November 2020.Source [6]Source [7]

  • Built it from an internal metrics tool for PopSurvey and Temper.Source [8]
  • Raised $800,000 in seed money from General Catalyst and Bessemer in 2014 and 2015.Source [6]
  • Grew it to well over $1 million a year in revenue with about a dozen people (self-reported).Source [8]Source [6]
  • Sold it for $4 million at about 2.65x ARR; investors wrote off their stake and he kept $3.7 million.Source [6]Source [7]

Suggest a correction to Baremetrics

2013 to 2020Founder and CEOSource [8]Source [6]Source [7]Acquired
Temper

Ran the survey products PopSurvey and Temper and sold both in 2014; he says he made nothing from the sale.Source [5]Source [15]

  • Moved into the co-founder and CEO role of PopSurvey, which began as a client project for Grasshopper's co-founders.Source [5]
  • Launched Temper, a customer happiness survey app, in 2013.Source [15]

Suggest a correction to Temper

2011 to 2014Co-founder and CEO (PopSurvey entity)Source [5]Source [15]Acquired
TheAppleBlog

Started TheAppleBlog in 2004 and sold it to Giga Omni Media in 2008, staying on to run it.Source [4]Source [16]

  • Sold it for $75,000 plus a two-year salaried job (self-reported; GigaOm did not disclose terms).Source [16]Source [4]
  • Continued running the blog from Denver after the acquisition.Source [4]

Suggest a correction to TheAppleBlog

2004 to 2008FounderSource [4]Source [16]Acquired
Sabotage Media

Turned his early web design consultancy into Sabotage, the holding entity for most of his projects.Source [18]Source [17]

Suggest a correction to Sabotage Media

2004 to nowFounderSource [17]Source [18]Active

Milestones

  1. 2026Launched Knockoff, a brand protection tool for Shopify stores, and Granite, a document vault.Source [3]Source [12]Source [19]
  2. 2025-07-22Announced Maybe's pivot to B2B forecasting tools.Source [10]
  3. 2024-01Open-sourced Maybe's code after shutting down the first version of the app.Source [9]
  4. 2021Co-founded Maybe with Travis Woods.Source [9]Source [11]
  5. 2020-11-10Announced the $4 million sale of Baremetrics to Xenon Partners.Source [6]
  6. 2019A planned sale of Baremetrics fell through after six months of due diligence.Source [6]
  7. 2014Sold PopSurvey and Temper; Baremetrics raised seed money from General Catalyst and Bessemer.Source [5]Source [15]Source [6]
  8. 2013Founded Baremetrics.Source [8]Source [7]
  9. 2008-09-15Giga Omni Media acquired TheAppleBlog.Source [4]Source [20]
  10. 2004Started TheAppleBlog.Source [4]
  11. 2003Launched his first web projects, including ReallyFunArcade, which he sold a year later for $4,500.Source [3]

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Sources

  1. Josh Pigford (@Shpigford) X profile, X (via fxtwitter API). Accessed Oct 2, 2026.
  2. Josh Pigford, joshpigford.com. Accessed Oct 2, 2026.
  3. Projects, joshpigford.com. Accessed Oct 2, 2026.
  4. Giga Omni Media Acquires TheAppleBlog, On my Om (Om Malik), 2008-09-15. Accessed Oct 2, 2026.
  5. PopSurvey, joshpigford.com. Accessed Oct 2, 2026.
  6. I sold Baremetrics, Baremetrics (Josh Pigford), 2020-11-10. Accessed Oct 2, 2026.
  7. SaaS analytics startup Baremetrics sells to private equity firm Xenon Partners, They Got Acquired, 2022-04-01. Accessed Oct 2, 2026.
  8. Baremetrics, joshpigford.com. Accessed Oct 2, 2026.
  9. 3 Reasons Why Maybe Failed, Failory, 2024-01-18. Accessed Oct 2, 2026.
  10. Maybe is making a pivot to B2B, X (Josh Pigford), 2025-07-22. Accessed Oct 2, 2026.
  11. Maybe, joshpigford.com. Accessed Oct 2, 2026.
  12. Brand protection software for Shopify stores | Knockoff, Knockoff. Accessed Oct 2, 2026.
  13. Knockoff, joshpigford.com. Accessed Oct 2, 2026.
  14. maybe-finance/maybe: The personal finance app for everyone, GitHub. Accessed Oct 2, 2026.
  15. Temper, joshpigford.com. Accessed Oct 2, 2026.
  16. TheAppleBlog, joshpigford.com. Accessed Oct 2, 2026.
  17. Sabotage, joshpigford.com. Accessed Oct 2, 2026.
  18. 50 Projects in 15 Years: Lessons from Josh Pigford, Baremetrics. Accessed Oct 2, 2026.
  19. Granite: A vault for every document that matters., Granite. Accessed Oct 2, 2026.
  20. Om Is Hungry; Buys Another Blog (TheAppleBlog), TechCrunch, 2008-09-15. Accessed Oct 2, 2026.

History

  • Oct 2, 2026: Profile created from public sources (Founded editors)

Compiled by Founded editors from the cited public sources. Editorial policy / Request removal