Baremetrics
Subscription analytics software for SaaS and subscription businesses, founded by Josh Pigford in 2013 and sold to Xenon Partners in 2020.
AcquiredSource [3]Source [2]Last verified Oct 2, 2026
About Baremetrics
Baremetrics provides subscription analytics, including MRR, churn and retention dashboards, plus failed-payment recovery, cancellation insights and financial forecasting. It connects to billing sources such as Stripe, Braintree, Chargebee, Recurly, Shopify, the Apple App Store and Google Play.Source [5]
Pigford wrote that it grew to well over $1 million a year in revenue with a team of nearly a dozen people (self-reported).Source [1]Source [3]
In 2014 and 2015 it took $800,000 in seed money from General Catalyst and Bessemer. At the 2020 sale it had 10 team members and more than 1,000 customers; the investors agreed to write off their investment so the $4 million deal could close, and Pigford said he kept $3.7 million with $300,000 going to the team.Source [3]Source [2]
Since the sale it has been run by Xenon Partners' team. Its About page lists Luke Marshall as CEO, a remote team of 10 or more people and 850 or more customers.Source [4]Source [2]
Watch
What happened
Josh Pigford started Baremetrics in 2013 as an internal tool to track revenue metrics for his survey apps PopSurvey and Temper, then turned it into a product that plugs into Stripe and other billing systems. After a 2019 sale attempt fell through, he sold the company to private equity firm Xenon Partners for $4 million in cash in November 2020, about 2.65 times annual recurring revenue. Baremetrics continues to operate under new management with Luke Marshall listed as CEO.Source [1]Source [3]Source [2]Source [4]
Timeline
- 2020-11-10Pigford announced he had sold Baremetrics to Xenon Partners for $4 million in cash.Source [3]
- 2020-04Xenon Partners contacted Pigford about buying the company.Source [3]
- 2019A planned sale fell through after six months of due diligence.Source [3]Source [2]
- 2014Raised seed money from General Catalyst and Bessemer ($800,000 across 2014 and 2015).Source [3]
- 2013Started as an internal metrics tool for PopSurvey and Temper.Source [1]Source [6]
Products and brands
- Subscription Analytics: MRR, churn, LTV and retention dashboardsSource [5]
- Recover: Failed-payment recoverySource [5]
- Cancellation Insights: Captures reasons customers cancelSource [5]
- Forecast+: Financial forecasting from live dataSource [5]
- Benchmarks: Compare metrics with other companiesSource [5]
Leadership
| Luke Marshall | CEOSource [4] | |
| Allison Barkley | Director of OperationsSource [4] | |
| Josh Pigford | Founder and CEOSource [3] | Until 2020 |
Funding and financials
- Sale price
- $4,000,000 in cash, about 2.65x ARR (November 2020, self-reported by Josh Pigford)Source [3]Source [2]
- Revenue
- Well over $1 million a year at its peak under Pigford (self-reported)Source [1]
- Customers
- More than 1,000 at the 2020 sale (self-reported); 850 or more per the company's About page, October 2026Source [3]Source [4]
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2014 | SeedSource [3] | $800,000 (over 2014 and 2015) | General Catalyst and Bessemer |
People on Founded, and where they went next
| Person | Here | Also built |
|---|---|---|
| Josh Pigford | Founder and CEO2013 to 2020 | KnockoffActiveMaybeShut downTemperAcquiredTheAppleBlogAcquiredSabotage MediaActive |
Links
Sources
- Baremetrics, joshpigford.com. Accessed Oct 2, 2026.
- SaaS analytics startup Baremetrics sells to private equity firm Xenon Partners, They Got Acquired, 2022-04-01. Accessed Oct 2, 2026.
- I sold Baremetrics, Baremetrics (Josh Pigford), 2020-11-10. Accessed Oct 2, 2026.
- The Team Behind Baremetrics, Baremetrics. Accessed Oct 2, 2026.
- Baremetrics: Subscription Analytics for your Business, Baremetrics. Accessed Oct 2, 2026.
- 50 Projects in 15 Years: Lessons from Josh Pigford, Baremetrics. Accessed Oct 2, 2026.