Photo AI

Photo AI lets users upload photos of themselves, train an AI model of that person and generate realistic photos of them in any setting or pose. It also supports fully synthetic AI influencers, product videos and clothing try-on.^{Source [4]Source [2]}

Levels described it as an evolution of AvatarAI.me, built after talks with fellow indie maker Danny Postma, and said it began as about 14,000 lines of raw PHP with jQuery.^{Source [2]Source [5]}

He reported $61,808 a month from 1,872 paying customers in July 2023 and $161K a month at a September 2024 peak after his Lex Fridman interview, both self-reported. GPU costs for Photo AI and Interior AI were about $60K a month at that time, per Levels.^{Source [5]Source [6]}

The homepage counter showed more than 30.8 million photos generated as of October 2026, and the product now includes video generation.^{Source [4]}

Pieter Levels launched Photo AI in February 2023 after two months of building, as a photorealistic successor to his AvatarAI.me project. Users upload selfies to train a model of a person and then generate photo shoots and, later, videos. It became his largest product by revenue and is still operating.^{Source [2]Source [6]Source [4]}