Armand de Brignac

Champagne brand, also known as Ace of Spades.

ChampagneLuxuryWine and spirits

Active^{Source [1]}^{Source [4]}Last verified Oct 2, 2026

About Armand de Brignac

Armand de Brignac, often called Ace of Spades, is a prestige Champagne brand produced by the Cattier family's Champagne house in France. Its first bottles were released in 2006.^{Source [1]}^{Source [3]}^{Source [2]}

Jay-Z bought the brand from New York based Sovereign Brands in November 2014, holding it through Ace of Spades Holdings. In February 2021 Moet Hennessy acquired 50 percent with a global distribution agreement, forming a 50/50 partnership; the brand sold more than 500,000 bottles in 2019 and has a presence in North America, Asia and Europe.^{Source [3]}^{Source [4]}^{Source [1]}

The range includes Brut Gold, Rose, Demi-Sec, Blanc de Blancs and several Blanc de Noirs cuvees, sold in metallized bottles with hand-applied pewter labels. The house describes its production as intentionally small.^{Source [5]}

What happened

Introduced in 2006 and produced by Champagne Cattier. A company led by Jay-Z bought the brand in November 2014. On February 22, 2021 Moet Hennessy acquired a 50 percent stake with a global distribution agreement, creating a 50/50 partnership with Carter.^{Source [2]}^{Source [6]}^{Source [1]}

Timeline

2021-02Moet Hennessy acquired a 50 percent stake with a global distribution agreement.^{Source [1]}
2019Sold more than 500,000 bottles.^{Source [1]}
2014-11Jay-Z bought the brand from Sovereign Brands.^{Source [3]}^{Source [2]}
2006First bottles of Brut Gold released.^{Source [1]}^{Source [2]}

Products and brands

Brut Gold: Flagship cuvee.^{Source [5]}^{Source [2]}
Rose: Rose Champagne.^{Source [5]}
Blanc de Blancs: Chardonnay cuvee.^{Source [5]}
Demi-Sec: Sweeter-style Champagne.^{Source [5]}
Blanc de Noirs: Assemblage No.4, Assemblage No.5 and Vintage 2015 releases.^{Source [5]}
Brut Green: Limited edition of Brut Gold.^{Source [5]}

How it makes money: Sells prestige Champagne worldwide; since 2021 distribution runs through Moet Hennessy's global network.^{Source [1]}

Leadership

Shawn "Jay-Z" Carter

Co-owner; co-founder, manager and board member of Ace of Spades Holdings^{Source [4]}^{Source [1]}

Since 2014

Funding and financials

Bottles sold: More than 500,000 (2019)^{Source [1]}

People on Founded, and where they went next

1 person on record, connected to 5 other companies.

Person	Here	Also built
Jay-Z	Owner (Ace of Spades Holdings co-founder and manager), 50% partner with Moet Hennessy2014 to now	TIDAL2015 to nowAcquiredD'USSE2012 to nowAcquiredRoc Nation2008 to nowActiveRocawear1999AcquiredRoc-A-Fella Records1994 to 2004Acquired

Sources

Moet Hennessy Announces A Partnership with Shawn JAY-Z Carter via the acquisition of 50% of Champagne Armand de Brignac, Moet Hennessy via PR Newswire, 2021-02-22. Accessed Oct 2, 2026.
Armand de Brignac, Wikipedia. Accessed Oct 2, 2026.
Rapper adds luxury champagne brand Armand de Brignac to personal empire with purchase from Sovereign Brands, City A.M., 2014-11. Accessed Oct 2, 2026.
Block, Inc. Proxy Statement (Form DEF 14A), Block, Inc. (SEC EDGAR), 2026-04-24. Accessed Oct 2, 2026.
Armand de Brignac, Armand de Brignac. Accessed Oct 2, 2026.
Jay-Z Champagne brand, Moet Hennessy launch partnership, Chicago Sun-Times, 2021-02-22. Accessed Sep 28, 2026.

Suggest a correction / Editorial policy