Photo: U.S. Embassy Bridgetown, Public domain

Rihanna

Founder of Fenty Beauty and Savage X Fenty^{Source [1]}^{Source [9]}

CosmeticsLingerieFashionConsumer brandsInclusive product ranges

Unclaimed profileLast verified Oct 2, 2026

About

Rihanna (Robyn Rihanna Fenty) is a Barbadian entrepreneur who founded the Fenty group of consumer brands. Her first company, Fenty Beauty, launched on September 8, 2017 in about 1,600 stores across 17 countries, with a foundation range of 40 shades.^{Source [1]}^{Source [2]}

Fenty Beauty was created with Kendo, the beauty incubator of LVMH, and is owned 50 percent by Rihanna and 50 percent by LVMH. The business has since added Fenty Skin (2020), Fenty Fragrance and Fenty Hair (2024).^{Source [2]}^{Source [3]}^{Source [4]}^{Source [5]}^{Source [6]}

In 2018 she founded the lingerie brand Savage X Fenty, which raised a $115 million Series B led by L Catterton in 2021 and a $125 million Series C led by Neuberger Berman in 2022. She led the company as CEO until June 2023, when Hillary Super became CEO and Rihanna became executive chair.^{Source [7]}^{Source [8]}^{Source [9]}^{Source [10]}

In 2019 LVMH announced Fenty, a Paris-based luxury fashion house developed by Rihanna for ready-to-wear, shoes and accessories. In February 2021 she and LVMH put its ready-to-wear activity on hold.^{Source [11]}^{Source [10]}

Outside her companies, she founded the Clara Lionel Foundation in 2012, has served as Barbados' Ambassador Extraordinary and Plenipotentiary since September 2018, and was named a National Hero of Barbados in November 2021. As of late September 2026, LVMH was reported to be nearing a sale of its half of Fenty Beauty to MarcyPen Capital Partners, with Rihanna keeping her stake.^{Source [12]}^{Source [13]}^{Source [14]}^{Source [15]}^{Source [3]}

Career

Fenty Beauty

2017

Savage X Fenty

2018 to 2023

Fenty (LVMH fashion house)

2019 to 2021

Company	Years	Role	Status
Fenty (LVMH fashion house) Developed the Paris-based Fenty luxury fashion house with LVMH, announced in May 2019. She and LVMH put its ready-to-wear activity on hold in February 2021.^{Source [11]}^{Source [10]} LVMH described the Paris-based maison as centered on Rihanna and developed by her, covering ready-to-wear, shoes and accessories.^{Source [11]} Released the last collection in November 2020 before the ready-to-wear activity was put on hold in February 2021.^{Source [10]} Suggest a correction to Fenty (LVMH fashion house)	2019 to 2021	Founder^{Source [11]}^{Source [10]}^{Source [16]}	Shut down
Savage X Fenty Founded the lingerie brand in 2018 and led it as CEO until Hillary Super took over on June 26, 2023, when she became executive chair.^{Source [9]}^{Source [8]} Founded the lingerie brand in 2018, selling sizes XS to 4XL.^{Source [7]} Raised a $115 million Series B led by L Catterton in February 2021 and a $125 million Series C led by Neuberger Berman in January 2022, for $310 million in total funding.^{Source [7]}^{Source [10]} Opened the brand's first store, in Las Vegas, in January 2022.^{Source [7]}^{Source [18]} Handed the CEO role to Hillary Super in June 2023 and became executive chair.^{Source [9]}^{Source [8]} Suggest a correction to Savage X Fenty	2018 to 2023	Founder^{Source [9]}^{Source [8]}^{Source [17]}CEO^{Source [9]}^{Source [8]}Executive Chair^{Source [9]}^{Source [8]}	Active
Fenty Beauty Created Fenty Beauty with LVMH's Kendo incubator and launched it on September 8, 2017; she and LVMH each own half. In 2023 she was reported as the brand's CEO.^{Source [1]}^{Source [2]}^{Source [19]}^{Source [9]} Launched Fenty Beauty on September 8, 2017 with 40 foundation shades and 91 products in about 1,600 stores in 17 countries.^{Source [1]} Launched Fenty Skin on July 31, 2020, initially sold only at fentyskin.com.^{Source [4]} Launched Fenty Hair on June 13, 2024 with nine products, and in all 700 North American Sephora stores on September 3, 2024.^{Source [5]}^{Source [20]} Owns 50 percent of the business alongside LVMH; in 2026 LVMH was reported to be in talks to sell its half to MarcyPen Capital Partners.^{Source [3]}^{Source [21]}^{Source [15]} Suggest a correction to Fenty Beauty	2017	Founder^{Source [1]}^{Source [2]}^{Source [19]}CEO^{Source [9]}^{Source [19]}	Active

Company

Years

Role

Status

Fenty (LVMH fashion house)

Developed the Paris-based Fenty luxury fashion house with LVMH, announced in May 2019. She and LVMH put its ready-to-wear activity on hold in February 2021.^{Source [11]}^{Source [10]}

LVMH described the Paris-based maison as centered on Rihanna and developed by her, covering ready-to-wear, shoes and accessories.^{Source [11]}
Released the last collection in November 2020 before the ready-to-wear activity was put on hold in February 2021.^{Source [10]}

Suggest a correction to Fenty (LVMH fashion house)

2019 to 2021

Founder^{Source [11]}^{Source [10]}^{Source [16]}

Shut down

Savage X Fenty

Founded the lingerie brand in 2018 and led it as CEO until Hillary Super took over on June 26, 2023, when she became executive chair.^{Source [9]}^{Source [8]}

Founded the lingerie brand in 2018, selling sizes XS to 4XL.^{Source [7]}
Raised a $115 million Series B led by L Catterton in February 2021 and a $125 million Series C led by Neuberger Berman in January 2022, for $310 million in total funding.^{Source [7]}^{Source [10]}
Opened the brand's first store, in Las Vegas, in January 2022.^{Source [7]}^{Source [18]}
Handed the CEO role to Hillary Super in June 2023 and became executive chair.^{Source [9]}^{Source [8]}

Suggest a correction to Savage X Fenty

2018 to 2023

Founder^{Source [9]}^{Source [8]}^{Source [17]}CEO^{Source [9]}^{Source [8]}Executive Chair^{Source [9]}^{Source [8]}

Active

Fenty Beauty

Created Fenty Beauty with LVMH's Kendo incubator and launched it on September 8, 2017; she and LVMH each own half. In 2023 she was reported as the brand's CEO.^{Source [1]}^{Source [2]}^{Source [19]}^{Source [9]}

Launched Fenty Beauty on September 8, 2017 with 40 foundation shades and 91 products in about 1,600 stores in 17 countries.^{Source [1]}
Launched Fenty Skin on July 31, 2020, initially sold only at fentyskin.com.^{Source [4]}
Launched Fenty Hair on June 13, 2024 with nine products, and in all 700 North American Sephora stores on September 3, 2024.^{Source [5]}^{Source [20]}
Owns 50 percent of the business alongside LVMH; in 2026 LVMH was reported to be in talks to sell its half to MarcyPen Capital Partners.^{Source [3]}^{Source [21]}^{Source [15]}

Suggest a correction to Fenty Beauty

2017

Founder^{Source [1]}^{Source [2]}^{Source [19]}CEO^{Source [9]}^{Source [19]}

Active

Milestones

2026-09Puck reported that MarcyPen Capital Partners was nearing a deal to buy LVMH's 50 percent stake in Fenty Beauty.^{Source [15]}
2024-09Fenty Hair launched in all 700 Sephora stores in North America.^{Source [20]}
2024-06Launched Fenty Hair with nine products at FentyHair.com.^{Source [5]}
2023-06Stepped down as CEO of Savage X Fenty and became executive chair; Hillary Super took over as CEO.^{Source [9]}^{Source [8]}
2023-03Puma announced the return of its Fenty x Puma partnership.^{Source [22]}
2022-01Savage X Fenty raised a $125 million Series C and opened its first store in Las Vegas.^{Source [7]}
2021-11Named a National Hero of Barbados.^{Source [14]}
2021-02She and LVMH put the Fenty fashion house's ready-to-wear activity on hold.^{Source [10]}
2020-07Launched Fenty Skin.^{Source [4]}
2019-05LVMH announced Fenty, a Paris luxury fashion house developed by Rihanna.^{Source [11]}
2018-09Appointed Ambassador Extraordinary and Plenipotentiary of Barbados, responsible for promoting education, tourism and investment.^{Source [13]}
2018Founded the lingerie brand Savage X Fenty.^{Source [7]}
2017-09Launched Fenty Beauty with LVMH's Kendo in 17 countries.^{Source [1]}^{Source [2]}
2014-12Named women's creative director and global ambassador at Puma.^{Source [23]}
2012Founded the Clara Lionel Foundation.^{Source [12]}

Boards, investments and other roles

Organization	Role	Years
Government of BarbadosGovernment	Ambassador Extraordinary and Plenipotentiary^{Source [13]}	2018
PumaOther	Women's creative director^{Source [23]}^{Source [22]}	2014
Clara Lionel FoundationNonprofit	Founder^{Source [12]}	2012

Honors

National Hero of Barbados 2021^{Source [14]}
CFDA Fashion Icon Award 2014^{Source [24]}

Links

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Sources

Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries, Fenty Beauty via PR Newswire, 2017-09-08. Accessed Oct 2, 2026.
LVMH's Kendo Holdings and Rihanna Collaborate to Introduce Fenty Beauty by Rihanna, Barack Ferrazzano (counsel to Kendo), 2017-09-01. Accessed Sep 28, 2026.
Jay-Z's MarcyPen Capital Partners Emerges As Strong Contender For Fenty Beauty, Beauty Independent, 2026-06-10. Accessed Oct 2, 2026.
Rihanna announces launch date of Fenty Skin, Global Cosmetics News, 2020-07-16. Accessed Oct 2, 2026.
Rihanna Launches Fenty Hair, Kendo via PR Newswire, 2024-06-13. Accessed Oct 2, 2026.
About the Brands, Fenty Beauty. Accessed Oct 2, 2026.
Savage X Fenty inks $125 million investment, opens first retail store in Las Vegas, FashionNetwork, 2022-01-27. Accessed Oct 2, 2026.
Savage x Fenty appoints new CEO, Fashion Dive, 2023-06-23. Accessed Oct 2, 2026.
Rihanna steps down as Savage X Fenty CEO, welcomes Hillary Super, ABC News (Good Morning America), 2023-06-23. Accessed Sep 28, 2026.
Rihanna, LVMH put Fenty fashion house 'on hold', UPI, 2021-02-10. Accessed Oct 2, 2026.
LVMH announces the fast approaching launch of a new luxury Maison, developed by Robyn Rihanna Fenty (press release PDF, copy hosted by Montfort), LVMH, 2019-05-10. Accessed Oct 2, 2026.
Clara Lionel Foundation, Clara Lionel Foundation. Accessed Oct 2, 2026.
Rihanna named Ambassador Extraordinary and Plenipotentiary of Barbados, CARICOM, 2018-09-20. Accessed Oct 2, 2026.
New republic Barbados names Rihanna as a national hero, Al Jazeera, 2021-11-30. Accessed Oct 2, 2026.
Jay-Z's Firm Nears Deal for LVMH's Fenty Beauty Stake, Puck, 2026-09-30. Accessed Oct 2, 2026.
Fenty (fashion house), Wikipedia. Accessed Sep 28, 2026.
Savage X Fenty, Wikipedia. Accessed Sep 28, 2026.
Rihanna's Savage X Fenty picks Nordstrom as first US retail partner, Retail Dive, 2024-08-02. Accessed Oct 2, 2026.
Fenty Beauty, Wikipedia. Accessed Sep 28, 2026.
Fenty Hair Launches at Sephora, Kendo via PR Newswire, 2024-09-03. Accessed Oct 2, 2026.
MarcyPen Capital Partners reportedly in talks to buy LVMH's stake in Fenty Beauty, Cosmetics Business, 2026-06-16. Accessed Oct 2, 2026.
Fenty x Puma collaboration returns, Retail Dive, 2023-03-01. Accessed Oct 2, 2026.
Rihanna Named Creative Director of Puma, TIME, 2014-12-16. Accessed Oct 2, 2026.
Introducing the 2014 CFDA Fashion Icon of the Year, CFDA, 2014. Accessed Oct 2, 2026.

History

Sep 28, 2026: Profile created from public sources (Founded editors)
Oct 2, 2026: Enriched profile: about, highlights, other roles, milestones, awards, links (Founded editors)

Compiled by Founded editors from the cited public sources. Editorial policy / Request removal