Savage X Fenty

Lingerie and loungewear brand founded by Rihanna.

LingerieDirect-to-consumerCelebrity brandSize inclusivity

Active^{Source [7]}^{Source [6]}Last verified Oct 2, 2026

About Savage X Fenty

Savage X Fenty is a lingerie and loungewear brand founded by Rihanna in 2018. It sells bras and underwear in sizes XS to 4XL, along with men's items, and markets itself on size inclusivity.^{Source [2]}^{Source [6]}^{Source [7]}

The company began as a direct-to-consumer online business with a paid membership program and later added its own stores, starting in Las Vegas in January 2022, and wholesale through Nordstrom from August 2024.^{Source [7]}^{Source [2]}^{Source [6]}

It raised $310 million in venture funding through its January 2022 Series C, from investors including L Catterton, Neuberger Berman, Advent International and Marcy Venture Partners.^{Source [2]}

What happened

Founded by Rihanna in 2018 as an online lingerie brand. It raised a $115 million Series B led by L Catterton in 2021 and a $125 million Series C led by Neuberger Berman in 2022, and opened its first store in Las Vegas that year. Rihanna served as CEO until Hillary Super took over on June 26, 2023, and became executive chair; Super left to become CEO of Victoria's Secret & Co. on September 9, 2024.^{Source [2]}^{Source [5]}^{Source [1]}^{Source [4]}^{Source [8]}

Timeline

2024-09CEO Hillary Super left to become CEO of Victoria's Secret & Co.^{Source [8]}
2024-08Nordstrom became the brand's first US retail partner, in 16 stores and online.^{Source [6]}
2023-06Hillary Super became CEO and Rihanna moved to executive chair.^{Source [1]}^{Source [4]}
2023-06Operated seven stores.^{Source [4]}
2022-01Raised a $125 million Series C and opened its first store, in Las Vegas.^{Source [2]}
2021-02Raised a $115 million Series B led by L Catterton.^{Source [5]}^{Source [2]}
2018Founded by Rihanna.^{Source [1]}^{Source [2]}

Products and brands

Lingerie: Bras and underwear in sizes XS to 4XL.^{Source [2]}^{Source [6]}
Soft N' Savage: Collection sold through Nordstrom from 2024.^{Source [6]}
Xtra VIP membership: Optional monthly membership with member pricing and credits.^{Source [7]}

How it makes money: Sells online direct to consumers, including through an optional monthly membership, plus company stores and wholesale through Nordstrom.^{Source [7]}^{Source [6]}^{Source [2]}

Leadership

Rihanna	Executive Chair^{Source [1]}^{Source [4]}	Since 2023
Hillary Super	CEO^{Source [4]}^{Source [8]}	2023 to 2024

Funding and financials

Date	Round	Amount	Investors
2022-01	Series C^{Source [2]}^{Source [4]}	$125 million	Led by Neuberger Berman, with L Catterton, Avenir, Sunley House Capital, Advent International, Marcy Venture Partners and LionTree
2021-02	Series B^{Source [2]}^{Source [5]}^{Source [4]}	$115 million	Led by L Catterton

People on Founded, and where they went next

1 person on record, connected to 2 other companies.

Person	Here	Also built
Rihanna	Founder, CEO, Executive Chair2018 to 2023	Fenty (LVMH fashion house)2019 to 2021Shut downFenty Beauty2017Active

Sources

Rihanna steps down as Savage X Fenty CEO, welcomes Hillary Super, ABC News (Good Morning America), 2023-06-23. Accessed Sep 28, 2026.
Savage X Fenty inks $125 million investment, opens first retail store in Las Vegas, FashionNetwork, 2022-01-27. Accessed Oct 2, 2026.
Savage X Fenty, Wikipedia. Accessed Sep 28, 2026.
Savage x Fenty appoints new CEO, Fashion Dive, 2023-06-23. Accessed Oct 2, 2026.
Rihanna, LVMH put Fenty fashion house 'on hold', UPI, 2021-02-10. Accessed Oct 2, 2026.
Rihanna's Savage X Fenty picks Nordstrom as first US retail partner, Retail Dive, 2024-08-02. Accessed Oct 2, 2026.
Savage X Fenty by Rihanna, Savage X Fenty. Accessed Oct 2, 2026.
Victoria's Secret & Co poaches Savage X Fenty CEO, Just Style, 2024-08-16. Accessed Oct 2, 2026.

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