Fenty Beauty

Fenty Beauty is a cosmetics company founded by Rihanna. It launched in 2017 with Pro Filt'r foundation in 40 shades and a 91-product line sold through Sephora and its own website, aiming to cover a wide range of skin tones.^{Source [1]Source [5]}

The company operates a family of brands: Fenty Beauty (makeup), Fenty Skin (skincare, launched July 2020), Fenty Fragrance and Fenty Hair (launched June 2024). Its Pro Filt'r foundation is now offered in 50 shades.^{Source [6]Source [7]Source [8]}

It is a 50/50 partnership between Rihanna and LVMH, held on LVMH's side through Kendo Brands. Beauty Independent reported net sales of about $450 million in 2024.^{Source [4]Source [2]}

LVMH hired Evercore to explore selling its half in 2025. In 2026 Jay-Z's MarcyPen Capital Partners emerged as the leading bidder, and Puck reported on September 30, 2026 that a deal could be signed within weeks.^{Source [4]Source [9]Source [10]}

Created by Rihanna with Kendo, LVMH's beauty incubator, and launched on September 8, 2017 in about 1,600 stores across 17 countries. Rihanna and LVMH each own 50 percent, and the business has added Fenty Skin, Fenty Fragrance and Fenty Hair. LVMH began exploring a sale of its stake in October 2025, and on September 30, 2026 Puck reported that MarcyPen Capital Partners was nearing a deal for it; no completed sale had been announced as of that date.^{Source [1]Source [2]Source [4]Source [6]Source [10]Source [9]}