Fenty (LVMH fashion house)

Fenty was a luxury fashion house created by LVMH and Rihanna and based in Paris. LVMH described it as centered on Rihanna and developed by her, covering ready-to-wear, shoes and accessories, as well as the commercial side and communication of the brand.^{Source [1]}

LVMH chairman and CEO Bernard Arnault said the group built a team supported by group resources to start the house. Its final collection was released in November 2020, and in February 2021 Rihanna and LVMH put the European ready-to-wear activity on hold pending better conditions.^{Source [1]Source [3]}

LVMH announced the house on May 10, 2019, as a new Paris-based maison developed by Rihanna for ready-to-wear, shoes and accessories. In February 2021 Rihanna and LVMH said they had jointly decided to put the ready-to-wear activity on hold pending better conditions, and it has not relaunched.^{Source [1]Source [3]Source [2]}