Companies

X Corp.

Company that operates the social network X, formerly Twitter.

Social mediaAdvertisingAcquired

AcquiredSource [6]Source [7]Last verified Oct 2, 2026

About X Corp.

X Corp. operates X, the real-time social media platform formerly called Twitter. SpaceX describes X as its real-time information, entertainment and free speech platform and as a distribution and data source for its Grok AI models.Source [6]Source [4]

Elon Musk completed his $44 billion purchase of Twitter, Inc. on October 27, 2022, taking it private and removing its top executives. Twitter, Inc. was folded into X Corp., a Nevada corporation, in 2023.Source [9]Source [3]Source [1]Source [2]

Musk named Linda Yaccarino CEO in May 2023 while he kept charge of product and technology; she stepped down in July 2025. In March 2025 xAI acquired X's parent in a deal valuing X at $33 billion, and X became part of SpaceX when SpaceX acquired xAI in February 2026.Source [10]Source [11]Source [7]Source [6]

X makes money mainly from advertising, reported within SpaceX's AI segment, plus subscriptions such as X Premium+. SpaceX reported over 1.3 billion accounts active in the twelve months to March 2026 and about 550 million monthly active users across Grok and X combined.Source [6]

What happened

Elon Musk acquired Twitter, Inc. on October 27, 2022, and Twitter, Inc. was merged into X Corp. in 2023. xAI acquired X's parent, X Holdings Corp., on March 28, 2025 in a deal valuing X at $33 billion, and X Corp. became an indirect subsidiary of SpaceX when SpaceX acquired xAI in February 2026.Source [3]Source [1]Source [7]Source [6]

Timeline

  1. 2026-08Head of product Nikita Bier stepped down after a little more than a year.Source [12]
  2. 2026-02-02Became part of SpaceX when SpaceX acquired xAI.Source [6]
  3. 2025-07Linda Yaccarino stepped down as CEO.Source [11]
  4. 2025-03-28xAI acquired X Holdings in a deal valuing X at $33 billion.Source [7]Source [6]
  5. 2023-05Musk named Linda Yaccarino CEO.Source [10]
  6. 2023-04A court filing showed Twitter, Inc. had become X Corp.Source [1]
  7. 2022-10-27Musk completed his $44 billion acquisition of Twitter, Inc.Source [9]Source [3]

Products and brands

  • X: Real-time social media platform, formerly Twitter.Source [6]
  • X Premium+: Highest paid subscription tier on X.Source [6]
  • Grok on X: xAI's Grok assistant built into the X platform.Source [13]Source [14]
  • X advertising: Advertising platform, the main way X earns revenue.Source [6]

How it makes money: Advertising is the core monetization channel, supplemented by subscriptions. SpaceX reported advertising revenue of $1.84 billion in 2025, $1.73 billion in 2024 and $2.32 billion in 2023, including X's results for periods before the mergers.Source [6]

Leadership

Elon MuskChief Technology Officer and directorSource [6]2022 to 2025
Linda YaccarinoChief Executive OfficerSource [10]Source [11]2023 to 2025
Nikita BierHead of ProductSource [12]2025 to 2026

Funding and financials

Advertising revenue (SpaceX AI segment)
$1.84 billion (2025)Source [6]

People on Founded, and where they went next

1 person on record, connected to 10 other companies.

PersonHereAlso built
Elon MuskOwner, Chief Technology Officer and director2022 to 2025xAI2023 to 2026AcquiredThe Boring Company2017ActiveNeuralink2016ActiveOpenAI2015 to 2018ActiveSolarCity2006 to 2016AcquiredTesla2004 to nowIPOSpaceX2002 to nowIPOPayPal2000IPOX.com1999MergedZip21995 to 1999Acquired

Sources

  1. Twitter, Inc. is now X Corp., TechCrunch, 2023-04-11. Accessed Oct 2, 2026.
  2. X Corp., Wikipedia. Accessed Oct 2, 2026.
  3. Twitter, Inc. Form 8-K: completion of merger, SEC EDGAR, 2022-10-31. Accessed Oct 2, 2026.
  4. X Terms of Service (version effective October 9, 2026, as served on 2026-10-02), X Corp.. Accessed Oct 2, 2026.
  5. Elon Musk's head is in DC. The heart of his business empire is in Texas, and it's growing., KUT (Austin NPR station), 2025-02-12. Accessed Oct 2, 2026.
  6. Prospectus (Form 424B4), Space Exploration Technologies Corp., SEC EDGAR, 2026-06-12. Accessed Oct 2, 2026.
  7. Elon Musk says xAI has acquired X in deal that values social media site at $33 billion, CNBC, 2025-03-28. Accessed Oct 2, 2026.
  8. xAI is now officially known as SpaceXAI, Engadget via Yahoo Finance, 2026-07-07. Accessed Oct 2, 2026.
  9. Elon Musk completes $44 bln acquisition of Twitter, Reuters via Yahoo Finance, 2022-10-27. Accessed Oct 2, 2026.
  10. Elon Musk appoints new Twitter CEO, NBCU's Linda Yaccarino, TechCrunch, 2023-05-12. Accessed Oct 2, 2026.
  11. Linda Yaccarino steps down as CEO of Elon Musk's X, CNBC, 2025-07-09. Accessed Oct 2, 2026.
  12. Nikita Bier steps down as X's head of product, TechCrunch, 2026-08-05. Accessed Oct 2, 2026.
  13. Announcing Grok, xAI (now SpaceXAI), 2023-11-03. Accessed Oct 2, 2026.
  14. xAI raises $6B Series C, xAI (now SpaceXAI), 2024-12-23. Accessed Oct 2, 2026.

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