MNTN

Connected TV advertising software company.

Advertising technologyConnected TVSaaSPublic company

IPO^{Source [2]}^{Source [1]}Last verified Oct 2, 2026

About MNTN

MNTN sells self-serve software for connected TV advertising, which it calls Performance TV. Brands use it to plan, buy, target and measure TV ads across streaming inventory and track outcomes such as conversions and revenue, much as they would on search and social platforms.^{Source [1]}^{Source [2]}^{Source [3]}

Mark Douglas founded the company in 2009 to sell performance display advertising; it began building connected TV technology in 2018. It is headquartered in Austin, Texas.^{Source [1]}

It added creative services to help customers who have never run TV ads, buying the agency Maximum Effort Marketing and the video marketplace QuickFrame in 2021 and naming Ryan Reynolds chief creative officer. It divested Maximum Effort Marketing on April 1, 2025, but keeps a creative services agreement with it.^{Source [1]}^{Source [4]}

MNTN went public on the New York Stock Exchange in May 2025. It reported revenue of $290.1 million for 2025, up 28.6% from 2024, and had 534 full-time team members at the end of 2025.^{Source [2]}^{Source [1]}

What happened

Founded in 2009 by Mark Douglas and incorporated in Delaware that April. It acquired Ryan Reynolds' agency Maximum Effort Marketing in August 2021 and named Reynolds chief creative officer, then divested the agency on April 1, 2025. MNTN priced its initial public offering at $16 per share on May 21, 2025 and trades on the New York Stock Exchange as MNTN.^{Source [1]}^{Source [4]}^{Source [2]}

Timeline

2025-05-22Shares began trading on the New York Stock Exchange.^{Source [2]}
2025-05-21Priced its IPO at $16 per share.^{Source [2]}
2025-04-01Divested Maximum Effort Marketing to an affiliate of its original owner.^{Source [1]}
2021-12-30Completed its acquisition of QuickFrame.^{Source [1]}
2021-08-25Completed its acquisition of Maximum Effort Marketing; Ryan Reynolds became chief creative officer.^{Source [1]}^{Source [4]}
2018Began developing connected TV technology.^{Source [1]}
2009-04Founded by Mark Douglas and incorporated in Delaware.^{Source [1]}

Products and brands

MNTN Performance TV: Self-serve connected TV ad platform covering setup, targeting, bidding, ad serving, attribution and reporting.^{Source [1]}
QuickFrame: Marketplace of independent creators that produce TV ads.^{Source [1]}

How it makes money: Recognizes revenue mainly from advertising run on its platform, net of what it pays suppliers for ad inventory, plus revenue from the QuickFrame creative marketplace.^{Source [1]}

Leadership

Mark Douglas	President, CEO and Chairman^{Source [1]}^{Source [3]}	Since 2009
Patrick Pohlen	Chief Financial Officer^{Source [1]}^{Source [3]}
Chris Innes	Chief Operating Officer^{Source [3]}
Ryan Reynolds	Chief Creative Officer^{Source [3]}^{Source [4]}	Since 2021
George Dewey	Chief Brand Officer^{Source [3]}

Funding and financials

Revenue: $290.1 million (fiscal 2025)^{Source [1]}
Revenue: $225.6 million (fiscal 2024)^{Source [1]}
IPO: 8.4 million company shares at $16, about $187.2 million gross (May 2025)^{Source [2]}

Notable acquisitions

QuickFrame^{Source [1]}	2021
Maximum Effort Marketing^{Source [1]}^{Source [4]}	2021

People on Founded, and where they went next

1 person on record, connected to 5 other companies.

Person	Here	Also built
Ryan Reynolds	Chief Creative Officer2021 to now	Club Necaxa2024ActiveWrexham AFC2021 to nowActiveMint Mobile2019 to nowAcquiredMaximum Effort2018 to nowActiveAviation American Gin2018 to nowAcquired

Sources

MNTN, Inc. Form 10-K for fiscal year 2025, U.S. SEC (EDGAR), 2026-02-18. Accessed Oct 2, 2026.
MNTN Announces Pricing of Initial Public Offering, MNTN, 2025-05-21. Accessed Oct 2, 2026.
About, MNTN. Accessed Oct 2, 2026.
MNTN acquires Ryan Reynold's Maximum Effort in bid to wed media, creative, Marketing Dive, 2021-06-28. Accessed Oct 2, 2026.

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