Danny Postma

Founder of HeadshotPro; sold Headlime to Conversion.ai (now Jasper)^{Source [9]}^{Source [2]}^{Source [6]}^{Source [7]}

AI productsSEOBuild in publicGenerative imagesBootstrapping

Unclaimed profileLast verified Oct 2, 2026

About

Danny Postma is a Dutch software founder who builds AI products and documents the work on X (@dannypostma). He is the founder of HeadshotPro, which he describes as a Singapore-based AI photography company.^{Source [1]}^{Source [2]}^{Source [3]}

He started as a freelance conversion optimization specialist and launched Landingfolio, a landing page design gallery, in 2015 without knowing how to program. He has described teaching himself to code and settling in Bali, where he began building Headlime in June 2020.^{Source [4]}^{Source [5]}

Headlime began as a headline generator and was rebuilt on GPT-3 after Postma gained early access. It was acquired by Conversion.ai, the company now called Jasper, in March 2021, about eight months after launch; the price was not disclosed.^{Source [6]}^{Source [4]}^{Source [7]}^{Source [5]}

After the sale he shipped a run of AI image products, including ProfilePicture.AI, Deep Agency, Tattoos AI and Meme Morph, before focusing on HeadshotPro in 2023. He has said he planned to sell most of the smaller products to focus on HeadshotPro.^{Source [4]}^{Source [8]}

HeadshotPro says it has generated more than 17 million headshots and more than $10 million in revenue since launch. Postma said in 2023 that he no longer shares revenue publicly; outside estimates such as Starter Story's $300,000 a month are not verified.^{Source [9]}^{Source [8]}^{Source [10]}

Watch

From Zero to Millions: Danny Postma Reveals AI App Strategies for Success by Greg Isenberg on YouTube

Career

2015

2020 to 2021

2023 to now

2023

1 company has no public dates yet, so it is listed below but not charted.

Company	Years	Role	Status
HeadshotPro Founded HeadshotPro, an AI headshot service the company says has passed $10 million in revenue since launch.^{Source [9]} Chose HeadshotPro over Deep Agency after it converted about ten times better.^{Source [8]} Moved from solo founder to a team in 2023, starting with contractors and part-time hires.^{Source [8]}^{Source [4]} Grew acquisition through SEO and bought adjacent sites and domains, including profilepicturemaker.com, to funnel traffic to the product.^{Source [8]} Suggest a correction to HeadshotPro	2023 to now	Founder^{Source [9]}^{Source [2]}	Active
Deep Agency Launched Deep Agency, an AI photo studio with synthetic models, in March 2023; it drew wide press attention but few sales.^{Source [1]}^{Source [12]}^{Source [8]} Suggest a correction to Deep Agency	2023	Founder^{Source [11]}^{Source [1]}	Shut down
ProfilePicture.AI Built ProfilePicture.AI in about 30 hours; he said it made six figures in sales in its first week before declining.^{Source [4]}^{Source [8]} Suggest a correction to ProfilePicture.AI	Undated	Founder^{Source [4]}^{Source [8]}	Active
Headlime Built Headlime from a headline-template ebook into a GPT-3 copywriting tool and sold it to Conversion.ai, now Jasper, in March 2021.^{Source [6]}^{Source [4]}^{Source [7]} Got early GPT-3 access by emailing OpenAI and was among the first to run GPT-3 in production, he said.^{Source [4]} Took a strategic role at Conversion.ai after the sale.^{Source [6]} Suggest a correction to Headlime	2020 to 2021	Founder^{Source [5]}^{Source [6]}	Acquired
Landingfolio Started Landingfolio, a landing page design gallery, in 2015 while freelancing in conversion optimization.^{Source [4]}^{Source [13]} Suggest a correction to Landingfolio	2015	Founder^{Source [4]}	Active

Milestones

2026HeadshotPro reports more than $10 million in revenue since launch (company-reported).^{Source [9]}
2023-08Posted his first job listing for HeadshotPro, moving from solo founder to a team.^{Source [8]}
2023-03Launched Deep Agency, an AI modeling agency that drew wide press coverage.^{Source [11]}^{Source [1]}
2023Launched HeadshotPro.^{Source [9]}^{Source [10]}
2021-03Sold Headlime to Conversion.ai (now Jasper).^{Source [7]}^{Source [6]}
2020Rebuilt Headlime on GPT-3 after early API access.^{Source [4]}^{Source [6]}
2020-06Began building Headlime in Bali.^{Source [5]}
2015Started Landingfolio.^{Source [4]}

Boards, investments and other roles

Organization	Role	Years
Conversion.ai (now Jasper)Advisor	Strategic role after the Headlime acquisition^{Source [6]}	2021
Danny's SEO CourseMedia	Course author^{Source [13]}

Links

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Sources

No Camera, No Photographer: AI Modeling Agency Opens its Virtual Doors, PetaPixel, 2023-03-09. Accessed Oct 2, 2026.
@dannypostma profile (via fxtwitter API), X. Accessed Oct 2, 2026.
Danny Postma: Founder of HeadshotPro, dannypostma.com (personal site). Accessed Oct 2, 2026.
Danny Postma, Founder of HeadshotPro: Interview Series, Unite.AI, 2024-02-20. Accessed Oct 2, 2026.
AI copywriting platform Headlime acquired by Conversion.ai, They Got Acquired. Accessed Oct 2, 2026.
Headlime and Conversion.ai Join Forces in Artificial Copywriting, Headlime blog (Danny Postma). Accessed Oct 2, 2026.
BIG NEWS: @getheadlime has been acquired by @conversionai, X (@dannypostma), 2021-03-30. Accessed Oct 2, 2026.
Danny Postma: An Indie Hacker's Business Evolution, The Bootstrapped Founder (Arvid Kahl), 2023-08-09. Accessed Oct 2, 2026.
Our story: How HeadshotPro became the AI headshot studio professionals rely on, HeadshotPro. Accessed Oct 2, 2026.
How an Indie Hacker Built an AI Headshot Business to $300K/Month, Starter Story, 2024-12-12. Accessed Oct 2, 2026.
Deep Agency: AI photo studio & modelling agency, X (@dannypostma), 2023-03-06. Accessed Oct 2, 2026.
So, there's now an AI modelling agency, Creative Bloq, 2023-03-08. Accessed Oct 2, 2026.
Landingfolio homepage, Landingfolio. Accessed Oct 2, 2026.

History

Oct 2, 2026: Profile created from public sources (Founded editors)

Compiled by Founded editors from the cited public sources. Editorial policy / Request removal