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Deep Agency

AI photo studio and virtual modeling agency that generated images of synthetic models.

AIPhotographyFashion

Shut downSource [3]Source [5]Last verified Oct 2, 2026

What happened

Danny Postma launched Deep Agency in March 2023 as an AI photo studio with synthetic models for marketers and e-commerce. It drew wide press coverage and criticism over its effect on models and photographers but few sales, and Postma shifted his focus to HeadshotPro. Its site now says the product is being redefined and is in closed beta, with the old version moved to PhotoShed.com.Source [1]Source [2]Source [4]Source [5]Source [3]

Timeline

  1. 2023Shelved as Postma focused on HeadshotPro, citing a conversion rate about one tenth of HeadshotPro's.Source [5]
  2. 2023-03-06Launched publicly on X.Source [1]Source [2]

People on Founded, and where they went next

1 person on record, connected to 4 other companies.

PersonHereAlso built
Danny PostmaFounder2023HeadshotPro2023 to nowActiveProfilePicture.AIActiveHeadlime2020 to 2021AcquiredLandingfolio2015Active

Sources

  1. Deep Agency: AI photo studio & modelling agency, X (@dannypostma), 2023-03-06. Accessed Oct 2, 2026.
  2. No Camera, No Photographer: AI Modeling Agency Opens its Virtual Doors, PetaPixel, 2023-03-09. Accessed Oct 2, 2026.
  3. Deep Agency homepage, Deep Agency. Accessed Oct 2, 2026.
  4. So, there's now an AI modelling agency, Creative Bloq, 2023-03-08. Accessed Oct 2, 2026.
  5. Danny Postma: An Indie Hacker's Business Evolution, The Bootstrapped Founder (Arvid Kahl), 2023-08-09. Accessed Oct 2, 2026.

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