HeadshotPro

AI photography service that turns a set of selfies into professional headshots for individuals and teams.

AIPhotographyB2CBootstrapped

Active^{Source [1]}^{Source [5]}Last verified Oct 2, 2026

About HeadshotPro

HeadshotPro trains on a customer's uploaded photos and generates studio-style professional headshots for LinkedIn profiles, CVs, team pages and company websites. It sells to individuals and to teams, with team management and brand consistency features.^{Source [1]}^{Source [5]}

Postma has said the product came from SEO research showing high search volume for headshots while he was trying to rank ProfilePicture.AI, and that its conversion rate was about ten times Deep Agency's.^{Source [6]}

Unlike many competitors, Postma said the company runs a multi-model pipeline beyond Stable Diffusion and DreamBooth, including models to filter bad uploads and Codeformer to clean up faces. He has also bought adjacent sites and domains, including profilepicturemaker.com, to funnel traffic to HeadshotPro.^{Source [7]}^{Source [6]}

Watch

HeadshotPro For Teams Demo by HeadshotPro on YouTube

What happened

Danny Postma launched HeadshotPro in 2023 after a series of AI image products, choosing to focus on it when it converted far better than his Deep Agency launch. He moved from working solo to hiring a team in 2023. The company says it has generated more than 17 million headshots and more than $10 million in revenue since launch.^{Source [1]}^{Source [6]}^{Source [7]}

Timeline

2025Company says quality reached everyday professional use by early 2025.^{Source [1]}
2023-08Postma posted his first job listing and began moving from solo founder to a team.^{Source [6]}^{Source [7]}
2023Launched.^{Source [1]}^{Source [2]}
2022Rough proof of concept built after generative image AI arrived.^{Source [1]}

Products and brands

AI Headshot Generator: Professional headshots generated from selfies.^{Source [1]}^{Source [5]}
Company Headshots: Team headshots with management and brand consistency tools.^{Source [1]}
ProfilePicture.AI: Free profile picture editor operated by HeadshotPro.^{Source [8]}

How it makes money: One-time payments per headshot shoot for individuals, plus credit-based team plans.^{Source [5]}^{Source [2]}

Leadership

Danny Postma

Founder^{Source [1]}^{Source [4]}

Since 2023

Funding and financials

Revenue since launch: $10,000,000+ (company-reported on its About page, as of October 2026)^{Source [1]}
Monthly revenue: About $300,000 (Starter Story estimate from public sources, December 2024)^{Source [2]}
Usage: 17,000,000 headshots and 200,000+ shoots (company-reported, as of October 2026)^{Source [1]}

People on Founded, and where they went next

1 person on record, connected to 4 other companies.

Person	Here	Also built
Danny Postma	Founder2023 to now	Deep Agency2023Shut downProfilePicture.AIActiveHeadlime2020 to 2021AcquiredLandingfolio2015Active

Sources

Our story: How HeadshotPro became the AI headshot studio professionals rely on, HeadshotPro. Accessed Oct 2, 2026.
How an Indie Hacker Built an AI Headshot Business to $300K/Month, Starter Story, 2024-12-12. Accessed Oct 2, 2026.
@dannypostma profile (via fxtwitter API), X. Accessed Oct 2, 2026.
Danny Postma: Founder of HeadshotPro, dannypostma.com (personal site). Accessed Oct 2, 2026.
HeadshotPro homepage, HeadshotPro. Accessed Oct 2, 2026.
Danny Postma: An Indie Hacker's Business Evolution, The Bootstrapped Founder (Arvid Kahl), 2023-08-09. Accessed Oct 2, 2026.
Danny Postma, Founder of HeadshotPro: Interview Series, Unite.AI, 2024-02-20. Accessed Oct 2, 2026.
ProfilePicture.AI homepage, ProfilePicture.AI (by HeadshotPro). Accessed Oct 2, 2026.

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