SKKN BY KIM (formerly KKW Beauty)

Kim Kardashian's beauty business, launched as KKW Beauty and later relaunched as the skincare line SKKN BY KIM.

BeautySkincareCelebrity brandClosed brand

Shut down^{Source [6]}^{Source [1]}Last verified Oct 2, 2026

About SKKN BY KIM (formerly KKW Beauty)

Kim Kardashian launched KKW Beauty in 2017, starting with contour products, and later added KKW Fragrance. In June 2020 Coty agreed to buy 20 percent of her beauty business for $200 million, a deal completed in January 2021.^{Source [1]}^{Source [3]}^{Source [5]}

In 2022 KKW Beauty and KKW Fragrance were closed and replaced by SKKN BY KIM, a skincare line developed with Coty that launched with a nine-step routine. Color cosmetics were added in January 2024.^{Source [1]}

In March 2025 Coty sold its 20 percent stake to SKIMS, which was to combine the beauty and lifestyle businesses under one brand. SKKN BY KIM closed on June 29, 2025, and its website now shows a closure notice.^{Source [4]}^{Source [1]}^{Source [6]}

What happened

Kim Kardashian launched KKW Beauty in 2017. Coty bought a 20% stake in her beauty business for $200 million, announced in June 2020 and completed in January 2021. KKW Beauty was closed in 2022 and replaced by the skincare line SKKN BY KIM. In March 2025 Coty sold its stake to SKIMS, and SKKN BY KIM closed on June 29, 2025, with its products to be folded into SKIMS.^{Source [1]}^{Source [3]}^{Source [5]}^{Source [4]}^{Source [6]}^{Source [7]}

Timeline

2025-06SKKN BY KIM closed on June 29.^{Source [1]}^{Source [6]}
2025-03Coty sold its 20 percent stake to SKIMS.^{Source [4]}
2024-01Added color cosmetics.^{Source [1]}
2022KKW Beauty and KKW Fragrance closed; SKKN BY KIM skincare launched with Coty.^{Source [1]}^{Source [7]}
2021-01Coty completed its purchase of a 20 percent stake.^{Source [5]}
2020-06Coty agreed to buy 20 percent of the business for $200 million.^{Source [3]}
2017Launched as KKW Beauty.^{Source [1]}

Products and brands

KKW Beauty: Makeup line launched in 2017, closed in 2022.^{Source [1]}
KKW Fragrance: Fragrance line, closed in 2022.^{Source [1]}
SKKN BY KIM skincare: Nine-step skincare routine launched in 2022.^{Source [1]}
SKKN BY KIM color cosmetics: Makeup added in January 2024.^{Source [1]}

Leadership

Kim Kardashian	Founder^{Source [1]}	2017 to 2025
Anna von Bayern	Led Kim Kardashian's beauty business at Coty^{Source [4]}	Until 2025

Funding and financials

Implied valuation: $1 billion (Coty's 20 percent purchase, June 2020)^{Source [1]}^{Source [3]}

People on Founded, and where they went next

1 person on record, connected to 2 other companies.

Person	Here	Also built
Kim Kardashian	Founder2017 to 2025	SKKY Partners2022 to 2024ActiveSKIMS2019 to nowActive

Sources

SKKN By Kim Winds Down Operations, BeautyMatter, 2025-06-29. Accessed Oct 2, 2026.
Kim Kardashian, Wikipedia. Accessed Sep 28, 2026.
Coty and Kim Kardashian West Announce Strategic Relationship to Expand Beauty Brands Globally (Form 8-K Exhibit 99.1), Coty Inc. via SEC EDGAR, 2020-06-29. Accessed Sep 28, 2026.
Coty Divests Stake in SKKN by Kim, Coty, 2025-03-21. Accessed Oct 2, 2026.
Coty completes purchase of 20% stake in Kim Kardashian West business, Coty, 2021-01-05. Accessed Sep 28, 2026.
SKKN BY KIM (closure notice), SKKN BY KIM. Accessed Sep 28, 2026.
Kim Kardashian launches private equity firm, becoming the latest celeb to enter the investment industry, CNBC, 2022-09-08. Accessed Sep 28, 2026.

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