SKIMS

Underwear, loungewear, shapewear and apparel brand.

ShapewearApparelDirect-to-consumerCelebrity brandRetail

Active^{Source [1]}^{Source [11]}Last verified Oct 2, 2026

About SKIMS

SKIMS is an apparel company founded in 2019 by Kim Kardashian and Jens Grede. It makes underwear, loungewear and shapewear designed for a wide range of body types, and added a men's line in October 2023.^{Source [1]}^{Source [4]}^{Source [7]}

It sells through SKIMS.com, select global retailers and its own stores. It opened its first permanent store in Georgetown, Washington, D.C. in June 2024, and by November 2025 had 18 owned US stores and two franchise locations in Mexico.^{Source [1]}^{Source [8]}

In February 2025 SKIMS and Nike announced NikeSKIMS, a joint activewear brand. In March 2025 SKIMS bought Coty's 20 percent stake in SKKN BY KIM, and the skincare brand was closed in June 2025 to be folded into SKIMS; Kardashian said in September 2026 that SKIMS Beauty would launch in 2027.^{Source [4]}^{Source [9]}^{Source [10]}^{Source [11]}

SKIMS was valued at $5 billion after a $225 million raise led by Goldman Sachs Alternatives in November 2025, when it said it expected more than $1 billion in net sales for the year.^{Source [1]}

What happened

Co-founded in 2019 by Kim Kardashian and Jens Grede, who is CEO; Kardashian is chief creative officer. In November 2025 it raised $225 million led by Goldman Sachs Alternatives at a $5 billion valuation, and it launched the NikeSKIMS brand with Nike. In March 2025 it acquired Coty's stake in SKKN BY KIM, and Kardashian said in September 2026 that SKIMS Beauty would launch in 2027.^{Source [1]}^{Source [12]}^{Source [9]}^{Source [10]}^{Source [11]}

Timeline

2026-09Kardashian said SKIMS Beauty would launch in 2027.^{Source [11]}
2025-11Raised $225 million at a $5 billion valuation, led by Goldman Sachs Alternatives.^{Source [1]}
2025-06SKKN BY KIM closed, with its products to be folded into SKIMS.^{Source [10]}
2025-03Acquired Coty's 20 percent stake in SKKN BY KIM.^{Source [9]}
2025-02Announced NikeSKIMS with Nike.^{Source [4]}
2024-06Opened its first permanent store, in Georgetown, Washington, D.C.^{Source [8]}
2023-10Launched SKIMS Mens.^{Source [7]}
2023-07Raised $270 million at a $4 billion valuation, led by Wellington Management.^{Source [5]}
2022-01Raised $240 million at a $3.2 billion valuation, led by Lone Pine Capital.^{Source [6]}
2021-04Valued at $1.6 billion.^{Source [6]}
2019Founded by Kim Kardashian and Jens Grede.^{Source [1]}

Products and brands

Shapewear: Core shapewear range.^{Source [1]}
Underwear and loungewear: Women's underwear, bras and loungewear.^{Source [1]}^{Source [4]}
SKIMS Mens: Men's underwear, tanks and T-shirts launched October 2023.^{Source [7]}
NikeSKIMS: Activewear brand created with Nike, announced February 2025.^{Source [4]}^{Source [1]}
SKIMS Beauty: Beauty line announced for 2027.^{Source [11]}

How it makes money: Sells its own apparel direct to consumers online and in company stores, and through select department stores and retailers.^{Source [1]}^{Source [6]}

Leadership

Jens Grede	Co-founder and CEO^{Source [1]}^{Source [4]}
Kim Kardashian	Co-founder and Chief Creative Officer^{Source [1]}^{Source [4]}

Funding and financials

Valuation: $5 billion (November 2025)^{Source [1]}
Net sales (company expectation): More than $1 billion (2025)^{Source [1]}
Valuation: $4 billion (July 2023)^{Source [5]}

Date	Round	Amount	Investors
2025-11	Equity financing^{Source [1]}	$225 million	Led by Goldman Sachs Alternatives, with funds affiliated with BDT & MSD Partners
2023-07	Series C^{Source [5]}	$270 million	Led by Wellington Management, with Green Oaks Capital Partners, D1 Capital Partners and Imaginary Ventures
2022-01	Series B^{Source [6]}^{Source [5]}	$240 million	Led by Lone Pine Capital, with D1 Capital Partners, Thrive Capital, Imaginary Ventures and Alliance Consumer Growth
2020	Series A^{Source [5]}	$154 million

Notable acquisitions

Coty's 20 percent stake in SKKN BY KIM^{Source [9]}^{Source [10]}

2025

People on Founded, and where they went next

1 person on record, connected to 2 other companies.

Person	Here	Also built
Kim Kardashian	Co-founder, Chief Creative Officer2019 to now	SKKY Partners2022 to 2024ActiveSKKN BY KIM (formerly KKW Beauty)2017 to 2025Shut down

Sources

SKIMS BODY, INC. Announces Successful Completion of Equity Financing at $5 Billion Valuation, Goldman Sachs Asset Management, 2025-11-12. Accessed Oct 2, 2026.
Skims, Wikipedia. Accessed Sep 28, 2026.
Kim Kardashian, Wikipedia. Accessed Sep 28, 2026.
Nike and SKIMS Launch New Brand, NikeSKIMS, Nike and SKIMS via PR Newswire, 2025-02-18. Accessed Oct 2, 2026.
Kim Kardashian's Skims reaches $4B valuation, Retail Dive, 2023-07-19. Accessed Oct 2, 2026.
Kim Kardashian's Skims doubles valuation to $3.2 bln after latest fundraise, FashionNetwork, 2022-01-27. Accessed Oct 2, 2026.
Kim Kardashian's Skims launches men's line, Retail Dive, 2023-10. Accessed Oct 2, 2026.
Skims opens first permanent store in Georgetown, Retail Dive, 2024-06. Accessed Oct 2, 2026.
Coty Divests Stake in SKKN by Kim, Coty, 2025-03-21. Accessed Oct 2, 2026.
SKKN By Kim Winds Down Operations, BeautyMatter, 2025-06-29. Accessed Oct 2, 2026.
Kim Kardashian confirms Skims Beauty launch date, Cosmetics Business, 2026-09-23. Accessed Sep 28, 2026.
Skims valued at $5 billion after new funding round as it accelerates store expansion, CNBC, 2025-11-12. Accessed Sep 28, 2026.

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