Companies

Outrank

Automated SEO content software that finds keywords, writes articles daily and publishes them to a customer's blog.

SEOAI contentSaaSBootstrapped

ActiveSource [4]Source [2]Last verified Oct 2, 2026

About Outrank

Outrank finds keywords with traffic potential and low competition, builds a content calendar, writes SEO articles every day and publishes them to platforms such as WordPress, Webflow, Shopify, Wix, Notion, Framer and Feather.Source [2]Source [4]

Every user is enrolled by default in a backlink exchange network in which generated articles link contextually to other users' posts. Louis-Lucas presents this as the product's moat; in 2026 critics on X argued the exchange could harm domains, and he said signups fell 26% the next day before publishing his own analysis of users' Search Console data.Source [2]Source [5]

Louis-Lucas describes Outrank as part of his TMAKER portfolio and the flagship of a co-maker model in which a partner builds the product while he drives distribution.Source [3]Source [6]

What happened

Outrank grew out of ContentPie, an AI blog generator built by Eugene Zolotarenko that was at about $300 MRR. Tibo Louis-Lucas partnered with Zolotarenko, repositioned it as an autonomous SEO tool and announced Outrank in November 2024, followed by a Product Hunt launch in January 2025. Louis-Lucas reported $274,000 MRR in April 2026, and in September 2026 the product's backlink exchange drew public criticism from SEO practitioners.Source [2]Source [1]Source [7]Source [5]

Timeline

  1. 2026-09Criticism on X that the backlink exchange "burns domains"; Louis-Lucas reported signups fell 26% the next day.Source [5]
  2. 2026-04Reported $274,000 MRR and 2,500+ websites (self-reported).Source [7]
  3. 2025-05Reported about $40,000 MRR (self-reported).Source [2]
  4. 2025-03Passed $10,000 MRR, two months after launch (self-reported).Source [2]
  5. 2025-01-20Launched on Product Hunt and ranked #1 product of the day.Source [2]
  6. 2024-11-19Announced as live after two months of beta testing.Source [1]

Products and brands

  • Outrank: Autonomous SEO article generation and publishing with a built-in backlink exchange.Source [4]Source [2]

How it makes money: Monthly subscriptions (cited by Louis-Lucas at $99 a month) plus an affiliate program paying about $10,000 a month to affiliates (self-reported, April 2026).Source [2]

Funding and financials

MRR
$274,000 with 2,500+ websites (self-reported on X, April 2026)Source [7]
MRR
About $300,000+ (self-reported on X, April 27, 2026)Source [2]

People on Founded, and where they went next

1 person on record, connected to 5 other companies.

PersonHereAlso built
Tibo Louis-LucasCo-maker (growth partner)2024 to nowRevid2023 to nowActiveTweet Hunter2021 to 2024AcquiredTaplio2021 to 2024AcquiredDreamz2017BankruptPistache2015Acquired

Sources

  1. OUTRANK is LIVE, X (@tibo_maker), 2024-11-19. Accessed Oct 2, 2026.
  2. how Outrank went from $300 MRR to $300k MRR in 15 months, X article (@tibo_maker), 2026-04-27. Accessed Oct 2, 2026.
  3. The SaaS Distribution Channel Bet Behind a $12M Portfolio, SaaS Club podcast (Omer Khan), 2026-05-07. Accessed Oct 2, 2026.
  4. Outrank homepage, Outrank. Accessed Oct 2, 2026.
  5. 3 weeks ago, SEO twitter decided Outrank burns domains, X (@tibo_maker), 2026-10-01. Accessed Oct 2, 2026.
  6. Tibo Maker: SaaS Founder, SEO & AI Growth Playbooks, tmaker.io (personal site). Accessed Oct 2, 2026.
  7. Outrank now at $274k mrr with 2,500+ websites using it, X (@tibo_maker), 2026-04-07. Accessed Oct 2, 2026.

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