Hint

Home management app that tracks a house's maintenance, documents and service needs.

Consumer softwareAIHome servicesProptech

Active^{Source [3]}^{Source [1]}Last verified Oct 2, 2026

About Hint

Hint is a home management app for homeowners. Entering an address builds a profile of the home from property records and climate, soil and flood data, and the app tracks seasonal maintenance, stores inspection reports, warranties and insurance policies, triages problems and recommends contractors.^{Source [3]}^{Source [1]}

The company was co-founded by Martha Stewart, CEO Yih-Han Ma, a former senior vice president and general manager at Red Ventures, and CTO Kyle Rush, who previously led engineering at Casper and was CTO of Maisonette. TechCrunch reports it started in 2024 as a tool for decarbonization incentives before shifting to home management.^{Source [1]}^{Source [2]}

Hint announced a $10 million seed round led by Slow Ventures in May 2026 and launched its free iOS app in the United States on July 29, 2026, with an Android version listed as coming soon. It earns affiliate revenue from service provider partners and plans a premium subscription for people managing several properties.^{Source [2]}^{Source [1]}^{Source [4]}^{Source [3]}

What happened

Co-founded by Martha Stewart, Yih-Han Ma (CEO) and Kyle Rush (CTO); TechCrunch reports it began in 2024 as a tool for decarbonization incentives before shifting to home management. It announced a $10 million seed round led by Slow Ventures in May 2026 and launched its iOS app in the United States on July 29, 2026.^{Source [1]}^{Source [2]}^{Source [4]}

Timeline

2026-07Launched its iOS app in the United States.^{Source [1]}^{Source [4]}
2026-05Announced a $10 million seed round led by Slow Ventures.^{Source [2]}
2024Started as a tool for home decarbonization incentives before shifting to home management.^{Source [1]}

Products and brands

Hint app: Free iOS app that builds a home profile and manages maintenance, documents and repairs.^{Source [1]}^{Source [3]}
Home documents and insurance review: Stores inspections, warranties and policies and helps homeowners understand coverage and deductibles.^{Source [1]}^{Source [2]}
AI home assistant: Chatbot that answers questions about the home and its documents.^{Source [1]}

How it makes money: The app is free with no ads or subscriptions at launch; Hint earns affiliate revenue from service provider partners and plans a premium subscription for managing multiple properties.^{Source [1]}

Leadership

Yih-Han Ma	CEO^{Source [1]}^{Source [2]}
Kyle Rush	CTO^{Source [1]}^{Source [2]}

Funding and financials

Date	Round	Amount	Investors
2026-05	Seed^{Source [2]}^{Source [1]}	$10 million	Led by Slow Ventures, with Montauk Capital, Tusk Venture Partners, Amplo, Energy Impact Partners, Hannah Grey and Brian Kelly

People on Founded, and where they went next

1 person on record, connected to 1 other company.

Person	Here	Also built
Martha Stewart	Co-foundernow	Martha Stewart Living Omnimedia1996 to 2004Acquired

Sources

Hint, a new AI startup co-founded by Martha Stewart, offers an AI assistant for homeowners, TechCrunch, 2026-07-29. Accessed Oct 2, 2026.
It's a Good Thing? Martha Stewart to Get Into Home Insurance With Hint, Insurance Journal, 2026-05-18. Accessed Oct 2, 2026.
HINT Home Intelligence, Hint. Accessed Oct 2, 2026.
Martha Stewart-Founded Hint Launches AI-Powered Homeownership App, PYMNTS, 2026-07-29. Accessed Oct 2, 2026.

Suggest a correction / Editorial policy