Drip

Drip is an email marketing automation platform. At its 2016 acquisition its features included visual workflows, a customer timeline, lead scoring, rule based tagging and event triggers.^{Source [2]}

It began as a small tool for adding opt-in forms and autoresponder emails to websites and moved into full marketing automation after repeated customer requests, according to co-founder Rob Walling.^{Source [1]}

Leadpages said the deal had been in the making for over a year and that Drip had been built with 7 employees.^{Source [2]}

Rob Walling and Derrick Reimer started building Drip in December 2012 as an email capture widget with autoresponders, funded by Walling's HitTail business, and expanded it into marketing automation. Leadpages, based in Minneapolis, announced its acquisition of Drip in July 2016 for an undisclosed amount, and Drip moved from Fresno to Minneapolis.^{Source [1]Source [2]Source [3]}