How to Find The Right Topic: Writing Tips For Freelancers

The best of the best can spend hours brainstorming and coming up with fresh content, but when it comes to creating original content, creativity can take a back seat to process.

What are the best ways to create new ideas?

So, where do we turn to when we don’t have any ideas? A couple ways to get ideas are thinking back to things you’ve seen before, looking at trends in your industry, brainstorming, and having some “(a)historical” brainstorming. In this article, we’ll cover these topics.

  • Reflection
  • Research
  • Schedule Posts
  • Think Keywords
  • Write Long Posts
  • Respond to Your Readers
  • Link to and Share Your Content


Before you get started brainstorming, you need to give yourself some time to reflect on something. It’s important to take a step back from your problem, what you’re trying to solve or how to make your audience happy, and think back to an activity, event or experience that you had in the past.

Research: What’s Old Is New Again

Creativity hits when we look at something and imagine it in a new, unique way.

From the Dune story to Star Wars and so many other classics, there’s no doubt that much of the world’s mythology has their roots in real history. That certainly goes for your own story, too: You can use that history, both past and present, as the inspiration for your own work.

Why should you make that history your inspiration? It’s not only an excellent way to get ideas for your characters (when writing fiction), your settings, and your plot, but it also helps you show your reader that you know what you’re talking about. The last thing you want is for your reader to think, “Oh, that just isn’t possible.”

Schedule Posts

When it comes to generating blog post ideas, you should always schedule your posts in advance. It’s not just that scheduling your posts helps you to make the most of your time writing and gives you a chance to focus on improving the quality of your work. It also helps you to come up with post ideas. If you don’t schedule posts, you can easily get overwhelmed by your thoughts and ideas.

Think Keywords

As you create more content for your business, you’ll need to focus your attention on writing posts that are of high quality.

An easy way to find more quality content ideas are by focusing on specific keywords. This is the one of the quickest way to find fresh content ideas for your article.

Instead of writing a lengthy post about a particular topic, you can write a post about a popular topic in your niche. You can then simply use a word cloud to search for keywords related to that topic.

Alternatively, Write Long Posts

Instead of writing short, one-off posts, consider writing long, thought-out posts. This will demand more engagement with your work and will help you to write something that is of high quality. You can then use the following techniques to promote your posts. (When your long posts are done and ready to publish, it’s worth adding a link to your long post to your homepage in order to drive traffic to your site. This will help you to create links back to your blog and will help your blog to rank higher on Google.)

Respond To Your Readers

You should always respond to comments and feedback. This will help to build your community and build trust in your brand. You can then incorporate this into the process of researching new ideas.

When you’re researching the topic of a new post, be sure to look at previous comments sections. You’ll see a lot of people asking for specific information from the post and then you can use this to source ideas.

Link To Your Past Content

Another great way to generate content for your blog is to link to your past content. Whenever you create a new post, you should link to a previous post in order to give people an insight into how you publish new content.

If you create an awesome new post and decide not to link back to a previous post on your site, you’ll be missing out on an opportunity to gain more visitors to your blog.

Share Your Content!

Another great way to promote your content is to share it on social media. This can be an effective way to drive traffic to your blog and can help you to boost your reach.

You can also republish old posts in order to drive more traffic to your blog. Once again, you should only republish your content if you feel it has been up-cycled. You should only republish older content, which is well-written and which is relevant to your blog.


These are a few simple strategies that you can use to promote your writing on a daily basis. In addition to this, you should always be researching new content ideas that you can publish on your website or featured blog. This will help you to create unique content that people will love to read.

After all, in today’s content-driven world, a website is the equivalent of your own personal library. Make sure your library is up-to-date and fully-featured with all of the content that you need to attract readers.